BrandHow we got a London fintech quoted by ChatGPT and Google AI Overviews
A Series-A London fintech needed visibility inside AI Overviews and ChatGPT answers — not just blue links. Inside 90 days we became the cited source for 14 high-intent queries.
Where London Fintech started.
A Series-A London fintech needed visibility inside AI Overviews and ChatGPT answers — not just blue links. Inside 90 days we became the cited source for 14 high-intent queries.
What had to change
- SEO & AEO
The 90-day plan.
Discovery audit
Mapped 220 buyer questions across Google AI Overviews, Perplexity, ChatGPT browsing and Gemini. Found the brand was absent from 100% of them.
Answer-first rewrites
Restructured 18 core pages with TL;DR blocks, citation-friendly bullet logic and FAQPage + Speakable schema.
Citation acquisition
Earned 9 mentions in UK fintech publications using a data-led PR campaign — primary fuel for AI model retrieval.
Measure
Built a weekly AI-mention tracker scoring brand presence across the four major answer engines.
Results.
What we delivered.
- SEO & AEO
Questions about this project.
What is AEO and how is it different from SEO?
Answer Engine Optimisation (AEO) is the practice of structuring content so that AI answer engines — Google AI Overviews, ChatGPT, Perplexity, Gemini — quote your brand as a source. Traditional SEO targets ranked links; AEO targets being inside the synthesised answer.
How long does it take to be cited by ChatGPT?
For a domain with existing authority, citation usually appears inside 60–90 days. New domains take 4–6 months because answer engines lean heavily on Wikipedia, news mentions and existing brand entity strength.
Do you guarantee AI Overview rankings?
No agency that promises a guarantee on AI ranking is being honest with you. We guarantee the methodology and the weekly measurement — and we share the dashboard so you see the same data we do.
Will AEO hurt my regular Google SEO?
The opposite — every AEO best practice (clear answer structure, schema, citations, E-E-A-T) is also a Google ranking factor. AEO is SEO with the future built in.
Can you run AEO for a UK domain from India?
Yes. AEO is a content and schema discipline, not a geographic one. We run UK AEO on .co.uk domains with GBP invoicing and GDPR-compliant data handling.
Ready to build results like these?
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