The engagement at a glance.
Where Amrutveda started.
Amrutveda faced wellness advertising's double bind: the category is crowded with exaggerated claims, and platforms restrict health-related messaging. Previous campaigns spent heavily on broad wellness audiences with modest return, and creative kept fighting policy reviews.
The programme had to grow sales while spending less — which meant precision targeting, compliant creative that still persuaded, and relentless elimination of waste.
“We sell more and spend less. The campaigns finally respect the product.”
— Founder, AmrutvedaHow we worked.
Audience refinement
Narrowing from 'wellness' to specific conditions, remedies and intent signals.
Compliant creative
Ad copy persuasive within platform health policies — benefit-led, claim-careful.
Funnel repair
Landing pages aligned to each ad group's promise and audience.
Spend discipline
Weekly pruning of underperformers and reallocation to proven winners.
What made the difference.
The 20% spend reduction was strategy, not austerity. Cutting broad wellness targeting eliminated the impressions that were never going to convert, concentrating budget on searchers with specific needs Amrutveda's products genuinely address.
Creative honesty proved a performance tactic: ads that described products accurately attracted buyers who stayed, reordered and reviewed. Combined with landing pages that continued each ad's specific promise, conversion rates rose enough to drive a 45% sales increase on the reduced budget.
Results, as recorded in the portfolio.
Optimised PPC strategies grew product sales 45% while ad spend fell 20% with overall campaign performance improving — the precise results in the portfolio. The brand now scales on unit economics that work, with a campaign structure built to absorb seasonal demand without losing efficiency.
Remarketing now focuses exclusively on past purchasers and high-intent visitors.
Product-level profitability now decides where every incremental rupee goes.
The takeaway.
In regulated wellness categories, compliance and performance are allies. Amrutveda's results came from saying less and meaning more — proof that specific, honest advertising beats broad, breathless advertising on every metric that reaches the bank account.
What we delivered.
- Monthly reporting against the metrics that matter
Questions about this project.
How long did the Amrutveda engagement take?
The programme ran as a 5-month performance programme. We began with audience refinement so every later decision was grounded in evidence, and reported progress against agreed metrics throughout — so Amrutveda always knew what was working and why.
Which services did Brand Ratna provide for Amrutveda?
Pay-Per-Click Advertising. Rather than running these as separate retainers, we operated them as one connected system designed for the realities of the ayurveda & wellness category, which is where most of the compounding gains came from.
Can you replicate these results for my ayurveda & wellness brand?
Every market is different, so we never copy-paste a campaign. What does transfer is the method: diagnose first, focus on the terms and audiences you can win, and measure honestly. Outcomes like 45% increase in product sales come from that discipline — share your brief and we will tell you, candidly, what is achievable.
Ready to build results like these?
Tell us where your brand is stuck. A senior strategist replies within one business day with three honest next steps.