BrandHealthcare Brand Trust Checklist
The 38-point trust checklist Brand Ratna uses with clinics, hospitals and healthtech founders across India, GCC, UK and US.
Built from live client work.
In healthcare, trust is the entire funnel. A patient (or family member) decides within four minutes whether to book with you. This 38-point checklist is how our clinics and hospital groups earn that trust across web, review and AI-search.
38 points in a print-ready PDF
- A print-ready PDF you can circulate to your team
- The full checklist on this page for quick scanning
- An optional 30-minute review with a senior strategist
No card, no drip campaign. One follow-up message only.
Every point, in order.
Clinical Credibility
- Each practitioner: qualifications, MCI/GMC/DHA/DOH number, tenure
- Named medical reviewer on every content page (Article + Person)
- NABH / JCI / CQC / HIPAA statement in footer, dated
- Publications, talks, media appearances on doctor bios
- Second-opinion policy public with turnaround SLA
Patient-First Website
- Book Appointment CTA above the fold on every page
- Emergency numbers + directions 1 tap away
- Procedure pages: what it is, who it is for, risks, recovery, price band
- Multi-language toggle where relevant
- WCAG AA on contrast, keyboard nav, alt text
- LCP <2.5s on 4G, measured monthly
Trust Signals
- Google reviews 4.7+ with 200+ reviews at primary facility
- Consented video testimonials (patient, family or referrer)
- Before/after content follows local ad code (ARCI/MOH/ASA)
- Insurance & TPA panel logos on homepage & procedure pages
- Awards, certifications, tie-ups shown with year & authority
Local SEO & AEO
- GBP for every branch — weekly posts, Q&A monitored
- MedicalOrganization + Physician + FAQPage schema
- City + specialty pages like /best-orthopaedic-in-pune
- llms.txt lists canonical procedure & doctor pages
- "Best [specialty] near me" AI-Overviews visibility test
Content & Education
- <90s procedure explainer videos, subtitled
- Doctor-authored blogs (2+/month) with reviewer credit
- Symptom checker / intake form behind soft gate
- WhatsApp Business API for appointments & refills
Governance & Compliance
- Data-protection officer named; DPDP/HIPAA/GDPR log
- Writer → doctor → legal → publish approval flow
- Quarterly ad-claim + before/after + testimonial audit
- Crisis playbook for adverse events, media, social
Common questions.
Is this checklist compliant with medical advertising laws?
Yes — it is written to comply with India MCI/ARCI, UAE MOH, UK ASA/CAP and US FDA guidelines. We still recommend a local legal review before publishing new claims.
Does this apply to single-doctor clinics?
Yes. Skip the multi-branch GBP section and everything else applies. Single-doctor clinics tend to over-invest in identity and under-invest in schema — this rebalances that.
How is this different from a healthtech growth playbook?
Trust comes before growth in healthcare. This checklist is the trust layer. Growth (SEM, referrals, corporate tie-ups) sits on top of it.
Can Brand Ratna run this for a hospital group?
Yes — we have deployed it for 6+ facility groups. Typical engagement: 12 weeks for audit + core fixes, then a 12-month retainer for AEO/GEO and content.
Want us to run it with you?
Book a free 30-minute review with a senior strategist. You get a written diagnosis of the weakest layer and a 90-day fix plan.