Brand Health Score Calculator

Q: How is the score calculated?

30 diagnostic statements across five categories — Strategy, Identity, Website, SEO/AEO and Demand. One point for each true statement. Category-level breakdown shown live as you tick.

Q: What score should we aim for?

25+ out of 30 is market-ready. 18–24 means focused fixes. Below 18 usually means a positioning or identity reset. Below 10 means starting from strategy.

Q: Does the calculator store my answers?

No — the calculator runs entirely in your browser. Nothing is sent to any server unless you separately choose to book a review.

Q: Can I get a written report?

Yes. Book a free 30-minute review and we will send back a written diagnosis of the weakest category with a 90-day fix plan.

30 statements. Tick every one that is true today. Get your score, category breakdown and what to fix first — in under 3 minutes.

Your score

0 / 30

Category breakdown

Interpretation

25+ market-ready · 18–24 focused fixes needed · 10–17 positioning + identity reset · <10 start from strategy.

Get a written diagnosis →

30 diagnostic statements

FAQs

About this calculator.

How is the score calculated?

30 diagnostic statements across five categories — Strategy, Identity, Website, SEO/AEO and Demand. One point for each true statement. Category-level breakdown shown live as you tick.

What score should we aim for?

25+ out of 30 is market-ready. 18–24 means focused fixes. Below 18 usually means a positioning or identity reset. Below 10 means starting from strategy.

Does the calculator store my answers?

No — the calculator runs entirely in your browser. Nothing is sent to any server unless you separately choose to book a review.

Can I get a written report?

Yes. Book a free 30-minute review and we will send back a written diagnosis of the weakest category with a 90-day fix plan.