BrandRebuilding inbound pipeline for a New York vertical SaaS without a single ad dollar
A New York vertical SaaS had let SEO atrophy for two years while burning $40k/month on paid. We rebuilt organic pipeline to outproduce paid in six months — and cut blended CAC by 38%.
Where NYC SaaS Organic Pipeline started.
A New York vertical SaaS had let SEO atrophy for two years while burning $40k/month on paid. We rebuilt organic pipeline to outproduce paid in six months — and cut blended CAC by 38%.
What had to change
- SEO
The 90-day plan.
Pipeline-first audit
Reverse-engineered which 12 keyword clusters actually closed paying customers. Killed 60% of existing content that targeted vanity terms.
Content sprint
Shipped 24 deeply-researched bottom-of-funnel pages in 90 days, each owning a specific buyer comparison or integration query.
Conversion rebuild
Rebuilt three highest-traffic templates with sharper CTAs, embedded calculators and Calendly-direct booking — INP under 200ms across every page.
Compounding loop
Set up quarterly content refresh cycles so every winning page stayed winning.
Results.
What we delivered.
- SEO
Questions about this project.
Can SEO really replace paid for a US SaaS?
Not entirely — but it can carry the pipeline that paid was buying at 3–5x the cost. The right answer for most US SaaS is a 70/30 organic-paid mix, with paid reserved for launches, retargeting and category-creation campaigns.
How do you measure pipeline impact, not just traffic?
Every organic page is tagged with UTMs, mapped into HubSpot or Salesforce and credited with first-touch attribution on closed-won revenue. We report revenue, not sessions.
How many writers work on a US SaaS account?
Two — a senior content strategist who owns the editorial calendar, and a domain-expert writer matched to your vertical. Both report to the account lead, who is the single point of contact.
What's the minimum monthly retainer?
$4,800 for SEO-only engagements. AEO add-on is $1,800/month. There are no annual contracts.
Do you write the content or do we?
We write it. You review and approve. Most US clients move to a quarterly review cadence after the first 90 days because the quality stabilises.
Ready to build results like these?
Tell us where your brand is stuck. A senior strategist replies within one business day with three honest next steps.