The engagement at a glance.
Where Aurelia Studio started.
Aurelia Studio carried generations of trust offline and fought for scraps online. Marketplace giants outranked it, social channels under-told a rich brand story, and PPC costs in jewellery — among the most expensive categories — were eroding campaign viability.
Interior Design is bought with the heart and verified with the head. The digital presence had to do both: enchant on social, reassure in search, and convert efficiently in paid.
“Online customers now walk in already trusting us.”
— Owner, Aurelia StudioHow we worked.
Heritage positioning
Translating decades of offline trust into digital trust signals and content.
Occasion SEO
Ranking for bridal, festive and investment-purchase searches with buying intent.
Visual social
Campaigns built around craftsmanship, occasions and customer stories.
PPC precision
Tight match types, geographic focus and negative-keyword discipline against marketplace bidding.
What made the difference.
The search strategy elevated the elevated search-engine ranking work 45% by targeting what marketplaces cannot own: local trust, occasion-specific guidance and heritage. Pages answering 'how to choose' questions converted browsers into showroom visits.
Paid efficiency came from refusal — refusing broad matches, refusing audiences without purchase signals, refusing to bid where organic already won. Cost-per-click fell 25% while lead quality held, and social campaigns timed to festivals and wedding seasons lifted conversions 30%.
Results, as recorded in the portfolio.
Search rankings rose 45% driving more organic traffic, targeted campaigns lifted social conversions 30%, and PPC cost-per-click fell 25% with lead quality maintained — each figure recorded in the portfolio. The house now wins digitally the way it always won offline: through trust, story and occasion.
The takeaway.
Heritage is a digital asset most legacy brands forget to deploy. Aurelia Studio' results came from converting offline credibility into online content — proof that against marketplace budgets, authenticity is the only sustainable bid strategy.
What we delivered.
- Technical SEO audit and prioritised fix list
- Keyword architecture and optimised page content
- Platform-wise content calendar and creative direction
- Campaign management and community engagement
- Campaign structure, ad copy and landing alignment
- Bid, budget and negative-keyword management
Questions about this project.
How long did the Aurelia Studio engagement take?
The programme ran as a 8-month luxury growth programme. We began with heritage positioning so every later decision was grounded in evidence, and reported progress against agreed metrics throughout — so Aurelia Studio always knew what was working and why.
Which services did Brand Ratna provide for Aurelia Studio?
SEO, Social Media Management, PPC. Rather than running these as separate retainers, we operated them as one connected system designed for the realities of the jewellery category, which is where most of the compounding gains came from.
Can you replicate these results for my jewellery brand?
Every market is different, so we never copy-paste a campaign. What does transfer is the method: diagnose first, focus on the terms and audiences you can win, and measure honestly. Outcomes like 45% search ranking improvement come from that discipline — share your brief and we will tell you, candidly, what is achievable.
Ready to build results like these?
Tell us where your brand is stuck. A senior strategist replies within one business day with three honest next steps.