Quiet-craft brands for Tokyo founders.
Market entry for global teams.
Whether you're a Shibuya-born D2C label or a US SaaS entering Japan, we build brand systems and marketing programs that respect Japanese buyer expectations — clarity, humility, evidence and craft.
Sharp positioning. Beautiful design. Growth you can defend.
Three principles run through every Tokyo engagement — the same ones our clients cite when they refer us.
Bilingual by design
Every touchpoint delivered in polished English and native Japanese, reviewed by a Tokyo-based editor before publish — never machine-translated.
Restraint over spectacle
Japanese buyers reward specificity, service-mindedness and modesty. Our copy and design lean into that, not away from it.
Japan-market entry playbook
LINE, Yahoo! JAPAN, Rakuten and Google Japan — treated as first-class channels, not translated Instagram plans.
A five-step engagement, engineered for Tokyo.
Same senior team from kickoff to launch. No handoffs, no juniors, no surprises.
Discover
A 90-minute deep dive into your business, market and buyer. You leave the call with three sharper questions than you came in with.
Position
Category, competitor and audience mapping. We land a positioning statement your team can repeat without notes.
Design
Identity system, website architecture and content pillars — built in-house, presented in one flight, refined in two rounds.
Ship
Website, launch assets, SEO/AEO foundation and paid campaigns go live with a shared launch dashboard.
Compound
Monthly reviews, quarterly repositioning tune-ups and shared OKRs so growth compounds instead of resetting.
Brand Ratna gave us the strategy, the identity and the growth motion in one team. We stopped hopping between vendors — and our pipeline stopped stalling.Founder, D2C brand Verified client · engagement disclosed on request
Answers for Tokyo founders.
Straight answers — the same ones we give on discovery calls.
Do you deliver in Japanese?
Strategy and creative direction are led in English; all Japanese copy — website, landing pages, ads, email — is written or reviewed by a native Japanese editor before it ships.
Can you help a US or Indian brand enter Japan?
Yes. Market research, hreflang and language strategy, Yahoo! JAPAN and LINE setup, Japan-native SEO and Google Japan campaigns are handled as part of a market-entry engagement.
How do you price for Japan?
We invoice in JPY or USD. Market-entry engagements typically run ¥1.8M–¥12M over 3–9 months. Milestone-based.
Do you keep JST hours?
We keep 2–3 hours of daily overlap with JST and use async Loom + Notion so nothing waits overnight.
Ready to build a brand Tokyo remembers?
Book a free 30-minute consult with a senior strategist. You leave with a plan — whether or not we work together.
The strategist you meet is the one you work with.
Every enquiry, every time — or the audit is on us.
No surprise line items. Ever.