Category-defining brands for New York founders.
Pipelines that compound.
We help New York founders — from Flatiron SaaS to SoHo D2C and Midtown professional-services firms — sharpen positioning, ship AEO-first content and build paid engines that hold up when CFOs ask questions.
Sharp positioning. Beautiful design. Growth you can defend.
Three principles run through every New York engagement — the same ones our clients cite when they refer us.
AEO + GEO built in
Every content brief and page ships answer-engine ready — schema, entity coverage, extractable answers and citations for ChatGPT, Google AI Overviews, Perplexity and Copilot.
Founder-level access
You get the strategist and the growth lead on every call. No throw-over-the-wall account manager tier.
Time-zone-honest
We book meetings 8–11am ET so you never lose a business day waiting on Mumbai. Async handoffs are documented.
A five-step engagement, engineered for New York.
Same senior team from kickoff to launch. No handoffs, no juniors, no surprises.
Discover
A 90-minute deep dive into your business, market and buyer. You leave the call with three sharper questions than you came in with.
Position
Category, competitor and audience mapping. We land a positioning statement your team can repeat without notes.
Design
Identity system, website architecture and content pillars — built in-house, presented in one flight, refined in two rounds.
Ship
Website, launch assets, SEO/AEO foundation and paid campaigns go live with a shared launch dashboard.
Compound
Monthly reviews, quarterly repositioning tune-ups and shared OKRs so growth compounds instead of resetting.
Brand Ratna gave us the strategy, the identity and the growth motion in one team. We stopped hopping between vendors — and our pipeline stopped stalling.Founder, D2C brand Verified client · engagement disclosed on request
Answers for New York founders.
Straight answers — the same ones we give on discovery calls.
Do you take clients on retainer or project?
Both. New York SaaS teams typically start with a 6-week positioning + AEO sprint, then move to a monthly growth retainer ($8k–$25k/mo depending on scope).
How do you handle AEO and Google AI Overviews?
We audit which prompts your ICP asks in ChatGPT, Gemini, Claude and Perplexity, map entity gaps, ship extractable-answer content and monitor citation share monthly.
Can you work on ET business hours?
Yes. Our senior leads keep 3 hours of overlap with ET Monday–Friday. Slack + Loom + Notion are our defaults; no time zone excuses.
Are you W-9 / 1099 friendly?
We invoice from our Indian entity as an international vendor. Most NY clients treat us as a foreign service provider — no W-9 required. We can supply a W-8BEN-E on request.
Ready to build a brand New York remembers?
Book a free 30-minute consult with a senior strategist. You leave with a plan — whether or not we work together.
The strategist you meet is the one you work with.
Every enquiry, every time — or the audit is on us.
No surprise line items. Ever.