Multi-city SEO fails for the same reason every time: identical templated city pages with a search-replace of the location. Google 2026 catches this in one crawl. The playbook that works: one unique city page per market with a locally photographed hero, a named senior strategist from that city, three named clients or case studies from that market, a locally-relevant FAQ, hreflang tags to sibling city pages, LocalBusiness schema with the correct address and areaServed, and a Google Business Profile with weekly posts and geotagged photos. Add one city-specific piece of content (news, event, regulatory update) per quarter. Result: our 13-city rollout produced first-page rankings for high-intent commercial queries in 11 of 13 cities within 5 months, with zero cannibalisation of the parent brand terms.
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