Generative Engine Optimization (GEO) is the discipline of engineering your content, entities and structured data so AI answer engines quote you verbatim. In 2026, GEO is where SEO was in 2011 — early, uneven and disproportionately rewarding. Nine moves compound: (1) Entity clarity via Organization + Person + sameAs schema. (2) Speakable WebPage schema on every quotable H1/H2 and lead paragraph. (3) FAQPage schema with answers written as complete sentences, not fragments. (4) Original datasets and named-author bylines with dates. (5) llms.txt at your root that lists canonical URLs for AI crawlers. (6) Wikipedia-adjacent citations — Crunchbase, Wikidata, industry directories with matching entity names. (7) Answer-first paragraphs (state the answer, then defend it). (8) Fresh dateModified quarterly with a real editorial review. (9) A named editorial reviewer per article. Brands that shipped these nine moves went from zero AI citations to 40+ per month in 90 days.
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