After Google's 2024–2026 helpful-content and quality updates, EEAT is the most abused acronym in marketing. What actually correlates with rankings: named authors with real bios, LinkedIn and Wikidata links, dateModified within the last 6 months, publisher schema with a verifiable organisation entity, and outbound links to primary sources. What is theatre: adding an "About this author" widget with a stock photo, generic reviewer credit lines, or over-linking to Wikipedia. The eight signals we ship on every editorial page: Person schema for authors, sameAs to LinkedIn and Wikidata, a two-line named editorial-review credit, original imagery from named photographers, source citations in the first 300 words, a reviewed-on date separate from published-on, an Organization schema with founders, and correction policy footer link. Brands that shipped this stack saw a 22% lift in impressions from Google Discover in the 90 days after deployment.
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Brand Ratna's editorial team — senior strategists with named bylines and 8+ years across SEO, AEO, GEO and brand strategy.
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